Bonjour, I’m Ellen, the designer, maker, and dog lover behind The Woo. My journey began with hand-knit pieces for my first dog, Bimba, and soon grew into a passion for creating garments that carry both style and meaning. Inspired by the timeless charm of my Mamie’s crochet squares, I fell in love with the vintage spirit and timeless feel of them.

My background in graphic design naturally shapes the way I approach crochet, blending design and craft into each piece. In 2025, with my muse Winnie by my side, The Woo came to life, a celebration of heritage, craftsmanship, and joy found in every stitch.